Public relations is an excellent track for students who want to develop professional communication skills and the expertise needed to facilitate mutual understanding among groups and institutions. Loyola's program offers a strong foundation in media, internal and external relations. Graduates excel in roles within businesses, government, hospitals, education, nonprofit and religious institutions. Contact the department chair, Dr. Álvaro Bootello, at bootello@loyno.edu for more information.
The public relations track includes the following curriculum:
Required courses:
- CMMN A260 Introduction to Layout & Design
- CMMN A313 Media Planning
- CMMN A316 Public Relations
- CMMN A326 Research in Advertising and PR
- CMMN A336 Strategic Content Creation
- CMMN A486 Brand Lab or A419 Advanced PR Campaigns
Choose three from the following:
- CMMN A265 Photography
- CMMN A266 Videography
- CMMN A310 Advertising
- CMMN A335 Strategic Event Planning and Promotions
- CMMN A360 Advanced Layout & Design
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CMMN A380 Donnelley Center for Nonprofit Communication
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CMMN A382 Social Media Strategies
- CMMN A410 Nonprofit Communication
- CMMN A455 Media & Gender
- CMMN A475 Environmental Communication
Communication majors are limited to 40 credit hours in mass communication courses. A grade of C or better is required in all courses that are prerequisites to advanced courses.