Arts & Entertainment Industry Forum: James Shinault

SXSW staffer and current AC Entertainment VP James Shinault discusses SXSW (10/31/2011).

About James Shinault

James Shinault is Vice President of Festival Projects and Fan Experience at AC Entertainment, a music promotion company based in Knoxville, Tennessee. AC Entertainment co-produces the world-famous Bonnaroo Music & Arts Festival, and producers the WayHome Music & Arts Festival, the Forecastle Festival, the Big Ears Festival, the Sloss Music & Arts Festival, and the Mountain Oasis Electronic Music Summit. In his executive role at AC Entertainment, James is responsible for creating unique and memorable festival experiences for the thousands of fans that attend the company’s events each year.

Prior to working for AC, Shinault spent four years working for the world-famous South By SouthWest (SXSW) Festival in Austin, TX. His roles included music festival staffing, production, and booking.