International rap superstar and program alum G-Eazy (Gerald Gillum, 2012) returned to his alma mater on Saturday for a special edition of Arts & Entertainment Industry Forum. Accompanied by longtime manager Matthew Bauerschmidt (also a 2012 program alum), G-Eazy sat down with Professor Billy O’Connell for a wide-ranging interview covering branding, touring, marketing, work ethic, and more.
A Berkeley, California native, Gerald Gillum graduated from Loyola’s Music Industry Studies program and has achieved enormous commercial success in the hip-hop world through his stage name G-Eazy. Gerald began producing tracks during his time as a Loyola undergrad, though his obsession with music, and specifically hip-hop, began long before this during his childhood in the Bay Area. Gillum has opened for chart-topping artists such as Drake, Lil Wayne, and Snoop Dogg, and his sophomore album, When It’s Dark Out, debuted in December of 2015. The first single off of the new album, ‘Me, Myself, & I’ was released online in October, and features Bebe Rexha (who wrote Rihanna and Eminem’s hit “Monster”) on vocals. In 2016, ‘Me, Myself, and I’ peaked at number 7 on the US Billboard Hot 100.