About Bob Baker
Author, journalist, and educator Bob Baker has been covering the world of music marketing for over twenty-five years, and is dedicated to helping independent artists gain exposure, connect with fans, and make a sustainable living off of their artistic works.
Referred to as "the godfather of independent music marketing" by CD Baby, Bob is the author of the highly-acclaimed Guerrilla Music Marketing Handbook, as well as dozens of other articles and audiobooks. For five years, he served as an instructor of Music Marketing 101 for Berklee College of Music's online continuing education division. The Salt Lake Tribune called Bob "one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry’s leaders in helping musicians leverage online web and marketing strategies to boost their careers.” He has appeared on NPR’s “Morning Edition” and “Marketplace,” and has been featured in publications including Electronic Musician, Music Connection, The Guardian, Publishers Weekly, VIBE magazine, and E! Online.